About Us

Just over 10 years ago Rinat Asher started her now world renowned bridal house FLORA.

As a lover of fashion, effortless glamour and understated luxury, Rinat managed to create unique and rich collections for over a decade.
Known for it’s sensual back dips and masterful fits of the dresses, these are the signatures of every past and present collection.
The stylish, rich and classic fabrics used in our creations are hand picked by Rinat, as a woman she knows that comfort creates beauty, there for the fabrics need to be of the highest quality to get the required designs.

Our dresses are created at our own atelier in Haifa (Israel), so your dress will be created there with care and delicacy. FLORA is synonymous for luxury, feminine, unique and love!

Rinat loves to create the dream & our team loves to release the magic.